Six Questions Look at Owner Needs To Answer To Create A Truly Great Marketing Plan
 | Free Marketing Plan
About me: Tom Poland started his first business 31 years ago and has gone on to start and sell multiple businesses including two which he took international. Since 1995 he’s trained over hundreds of thousands of business owners in virtually every English speaking country on the globe on how to get more clients to make more money by helping more and more people. In this article he reveals the seven strategic questions he asks business owners to answer when starting their marketing plan. More training resource can be found at www.8020Center.com/FreeMarketingPlan/. sample of marketing plan Perhaps you have spent time and effort making a Marketing Plan to then experience disappointment and frustration given it made zero difference within your business performance? sample of marketing plan Which may be because no one said about the seven critical strategic questions that should be answered in order to create a really effective marketing plan. Here’s a simple overview of those questions. Q1: What is your Ideal Client Profile and what's their Specific Unmet Need? You should develop a simple description of your Ideal Client and what they want. And ideally the “what they want” part is really a need that they can’t get met someplace else. For example here’s my Ideal Client Profile: English speaking companies who are comfortable with the internet and who want a marketing and advertising plan that is designed especially for small business and that’s actually proven effective to bring in new clients. Another example from your client: Fast food restaurant managers in the Asia Pacific region who wish to increase their sales and profits through smarter sales software analysis. Q2: What’s your Bold Promise? One way of asking this is “what does my Ideal Client ought to hear in order for them to want to buy my product/service?” For instance: as a business owner which with the follow value propositions would you find more motivating? “We show you how to grow your business” Versus “Increase your sales and profits by 50% within six months - or you don’t pay” The 2nd one is the hands down winner because it’s a bold promise, it contains a specific numerical benefit and yes it adds a guarantee. That combination is but one Kick-Butt formula so please note. Q3: Where do my Ideal Clients have fun? Now you need to figure out what your Ideal Clients watch, who they hear, what they read, which meetings they are going to, which clubs or associations these are members of, which other businesses have them in their network, which websites they visit and what you search for on Google when they're looking for your form of products or services. The reason is obvious: knowing where your Ideal Clients hang out then you can direct your bold promise for many years with direct offers including free trials, special prices, bonus goods and so on. Q4: What’s your Black Jellybean? There isn't any such thing as liking black jellybeans. You either love them or you hate them. Similarly, you should figure out that everything you offer, your Ideal Client will cherish and create/adjust/refine a product/service accordingly. Plus creating something that your Ideal Client will love, probably means that there’s very much people who hate it. For instance: in my business Regularly with clients almost exclusively on-line. My clients love the belief that they don’t have to go to meet with me, they are one click away from being straight to work and that they don’t require me in their offices or factories. Naturally, you can find others who would work when camping if only I would visit them face to face, three dimensionally. And so my on-line method is a Black Jellybean - people either find it irresistible or hate it. Another example: the short Beauty House offers 10 minute haircuts for $20 for ladies! For every 8 girls that hate that idea there's two who love it. Plus a city of fifteen million individuals who 2 out of 10 results in a whole lot of women! Strategic Question #5: What will your Funnel appear like? Imagine a Funnel, wide at the very top and becoming narrower out of the box goes downward. A Funnel represents a number of product/service offerings that are free at the top and then increases in price while you descend down the Funnel as well as design is a critical section of any effective Marketing Plan. As you have seen the Funnel starts towards the top with free stuff so when people descend along the funnel there are a reduced amount of them but they are spending more with you. All too often business owners want to sell that Core Offering Product without romancing, seducing and interesting prospects with great added value free programs first. You need to consider what you can offer free of charge, that if a person grabbed at it, they would be qualifying themselves like a likely client. As an example: I offer a free Marketing Plan program. It runs over Thirty days and contains a complete step-by-step training system for piecing together a truly effective Marketing Insurance policy for a business owner. I provide the training course for free since the prospect can get great value from me and never have to risk anything more than a few hours. I know that an adequate amount of the people who do that course will descend into the next level of my Funnel and (wisely) accept my two month free trial version for my Killer Marketing Club the industry great example of the “Easy Entry Level” product through the chart above. And an adequate amount of the people who join the Killer Marketing Club goes on to invest in another thing and so on. Other examples and ideas for Free Added Value option: free trial version period, free sample, free demonstration, free class, free added-value newsletters or Ezines, free check-up, free in-store tasting. Patience Free = Millions Never underestimate the strength of free! Strategic Question #7: Which Streams would you like to tap into? A Stream refers to a source of prospects. I’ve identified above sixty different locations that most businesses could get qualified leads from. Your Marketing Plan must start off by listing a minimum of ten different lead generation sources that you will start focus on initially. You take the main one place that you think it'll be easiest, cheapest and fastest to obtain leads and you put something in place for getting your message over to that place so you then measure the results and when necessary, you refine the offer until you have a proven marketing system which brings in a predictable stream of recent clients. And then you perform same for the next system and so forth until you have layered ten proven marketing systems on top of each other. At that point you’ll have a very flow of new leads and clients. Conclusion If you want a proven, easy-to-follow, no-nonsense, in depth training system for creating an effective Marketing Plan for your business then head over to www.8020Center.com/FreeMarketingPlan/ and enrol today. It’s proven, it’s effective and it’s free. |
